Environmental Marketing Claims Services

A growing percentage of customers - retail consumers, businesses and governments - want to buy green. The sustainable bandwagon is picking up more and more players - with lots of companies and marketing firms touting "green" products. There are also legal constraints and customer wariness/distrust of "greenwashing."

EHS Strategies is fairly conservative and does not support green "puffery." We do support getting market recognition for great products and performance. We view environmental marketing claims as something to use only when you have a solid story to tell based on your product stewardship and sustainability practices. Your reputation is at stake, so you need to do it right.

What We'll Do

• Educate you on the FTC Green Guides
• Identify opportunities to communicate valid environmental claims
• Help deal with Walmart's "sustainability index"
• Design a program for retailers/distributors who want to recognize and offer suppliers' products to meet their customers' "green" demands
• Monitor and represent your interests with EPA, FTC and state regulators who are designing environmentally preferred purchasing programs

The Latest Environmental Marketing Claims News
Read the latest environmental marketing claims news on our blog, Life Cycle Thinking.

Environmental Marketing Claims Resources
Guides, slideshows and more.

Contact Us
Get help when you aren't sure how to make good environmental marketing claims.