Environmental Marketing Claims
There are lots of ways to make claims, but there are legal constraints and customer wariness of greenwashing.
Click on the images above to see slide show online
Check out a blog by Joel Makower discussing a study where only 1 of 1,018 products met FTC guidelines! The FTC is currently reviewing their Green Guidelines in a series of workshops. EHS Strategies, Inc.has submitted comments you can read here.
Canada has just released a very good, clear set of guidelines for industry and advertisers available here.
The sustainable bandwagon is picking up more and more players - companies and ad firms touting "green" products. If you want some one-on-one exploration of the topic with someone who does not support "greenwashing," contact EHS Strategies. Specifically, retailers and distributors of "green" products may be interested in the following program:
RETAILERS/DISTRIBUTORS: Meet “Green” Customer Needs
Everyone is “going green” and claims are showing up everywhere. Frankly, many are meaningless and not in line with FTC guidelines. But a growing number of your customers want to buy green. How can you help them and build your reputation?
More...
Encouragement of companies who practice life cycle management principles at multiple stages of raw material supply, manufacture, customer use and disposal - not just single attribute environmental attributes like recycled content of one component.
If you'd like help on responsible ENVIRONMENTAL MARKETING claims contact EHS Strategies.
